Beginnings
Co-owners Jason and Traci Darrow purchased their property in Ashland, Oregon, in April 2018 and built their new home around the blessing of "Slainte," a toast to good health. After many years enjoying the vineyards and tasting rooms across the Rogue Valley, they realized the potential to produce exceptional boutique wines and revived previously untended grounds into a thriving vineyard. Named for strength in family history, Tapestry Vineyard wine captures the joy of gathering together and rejoicing in each day.
"Tapestry Vineyard, for us, is the realization of a dream and the culmination of dedicated work. We saw the potential in this space and brought it to life. The process of learning we underwent caring for the vines throughout the year, working beside family and friends, became just as important as the outcome; the wine."
— TRACI DARROW, CO-OWNER AND VINEYARD MANAGER
"Tapestry Vineyard, for us, is the realization of a dream and the culmination of dedicated work. We saw the potential in this space and brought it to life. The process of learning we underwent caring for the vines throughout the year, working beside family and friends, became just as important as the outcome; the wine."
— TRACI DARROW, CO-OWNER AND VINEYARD MANAGER
The Tapestry
In the late 1800s, Traci Darrow's great-grandmother brought a family tapestry with her from then-named Bohemia through Ellis Island. For years, it hung on the walls of the old hotel in Scio, Oregon, and now adorns Traci's own home as a graceful reminder of her lineage. The journey of coming to a place to start anew is woven into our family story; who we were and who we are becoming. The threads crossed at the right time in our lives to embark on a new journey with this vineyard at the core.
Meet the team
CEO, Jason Darrow
Jason holds a M.B.A. from Ashridge Business School (HULT) and a B.S. in Business Administration with a minor in Political Science from Southern Oregon University. Jason worked in healthcare administration in the Rogue Valley, and has diverse expertise across other industries, including banking, government affairs, commercial property development, hospitality, publishing, economic development, the food and beverage industry, and natural pet food and animal health products. Jason’s passion for food and wine is evident in his culinary endeavors, rooted in appreciation for global cultures.
Co-Owner and Vineyard Manager, Traci Darrow
Traci holds a B.S. in Nursing from Oregon Health and Science University, a B.S. in Political Science from Southern Oregon University and a Hatha Yoga instructor certification. Traci strives to be active in her community, from her position as a Senate aide to her time on the city council and as executive director for the Ashland Emergency Food Bank. Traci embraced the challenge of transforming a neglected property into a thriving vineyard, productive garden, and welcoming family home.
Communications Manager, Allayana Darrow
Allayana holds a B.A. in Journalism-Public Relations from Western Washington University. She worked in communications for municipalities and nonprofits in Washington and Oregon, and covered the city government beat as a reporter in the Rogue Valley prior to transitioning into nonprofit environmental communications with Lomakatsi Restoration Project. Allayana has a passion for viticulture and telling the story of its roots in the family.
Jason holds a M.B.A. from Ashridge Business School (HULT) and a B.S. in Business Administration with a minor in Political Science from Southern Oregon University. Jason worked in healthcare administration in the Rogue Valley, and has diverse expertise across other industries, including banking, government affairs, commercial property development, hospitality, publishing, economic development, the food and beverage industry, and natural pet food and animal health products. Jason’s passion for food and wine is evident in his culinary endeavors, rooted in appreciation for global cultures.
Co-Owner and Vineyard Manager, Traci Darrow
Traci holds a B.S. in Nursing from Oregon Health and Science University, a B.S. in Political Science from Southern Oregon University and a Hatha Yoga instructor certification. Traci strives to be active in her community, from her position as a Senate aide to her time on the city council and as executive director for the Ashland Emergency Food Bank. Traci embraced the challenge of transforming a neglected property into a thriving vineyard, productive garden, and welcoming family home.
Communications Manager, Allayana Darrow
Allayana holds a B.A. in Journalism-Public Relations from Western Washington University. She worked in communications for municipalities and nonprofits in Washington and Oregon, and covered the city government beat as a reporter in the Rogue Valley prior to transitioning into nonprofit environmental communications with Lomakatsi Restoration Project. Allayana has a passion for viticulture and telling the story of its roots in the family.